What is the importance of branding?

Branding is the work done through advertising agency to increase the image of brands.

 

Branding generates value to a brand, consolidates it in the market and stand out from competitors. A consolidated brand, which has a strong image in the market, has invested and/or invested frequently in advertising agency in Vancouver.

 

BRANDING IN PRATICE

To understand more, nothing better than using some current examples. If we make a quick comparison in bags business, for example, we can find them with the most varied prices.

In some cases the cost these large brands had to produce their bags are equivalent to the brands mentioned above. The status that a brand can bring to its target audience is something that can go further

 

We can easily find a bag for $50.00, which probably cost about $30 to be produced. But what if this same bag were produced and had the logo of GUESS? The same bag could be sold for $ 300.00 while keeping the same cost of production.

If we stop to search further, we can find great brands like CHANEL and LOUIS VUITTON selling handbags in the range of $ 40,000.

 

A brand should always be in the memory of its target’s audience, through advertising. When we look at big brands we can see they invest heavily in print ads, television commercials and are very present in social media. For that they are considered Top of Mind brands, which means, the brand that are in people’s mind when they talk about their business area.

 

Branding is something that takes a bit of time. After this time, investment and work, will begin to bring results. Your brand will begin to have an increasingly consolidated image in the market and (maybe) become a Top of Mind in Vancouver.

For the greatest Branding service, search for the right Advertising agency in Vancouver .