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Digital marketing benefits

Digital marketing benefits for business in calgary

Nowadays, people are exposed to far more media options, products and information channels than ever in history. At the same time they are increasingly efficient at ignoring intrusive or irrelevant advertisements.

In addition, when they want to buy something, customers have relied on Internet as a way to help them make decisions, seeking more information about the product or brand, comparing prices, consulting other users’ opinions and accepting recommendations from friends on social networks.

This has meant that any advertising is only really effective when it generates real value to its audience by being relevant, accurate, and permission-based.

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Importance of Branding

What is the importance of branding?

Branding is the work done through advertising agencies to increase the image of brands. Its purpose is to generate Brand Equity, that is, the act of adding brand’s value, generating an approximation with its target.

For a long time, brands have been created to differentiate manufacturers, an easy way for consumers to be able to identify that a particular product was developed by a particular company. Therefore, the costumer can easily know the origin and quality of a specific product or brand.

Branding generates value to a brand, consolidates it in the market and stand out from competitors. A consolidated brand, which has a strong image in the market, has invested and/or invested frequently in advertising in Calgary.

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Advertising Agency

15 trends your Advertising Agency in Calgary must tell you

Advertising has changed not only in Calgary, but all over the world. For many people, Advertising still sound like the old methods as radio, TV commercials and discount cupons for example. But, nowadays, the best Advertising agencies you will find are multi-platform, multi-cultured and multi-task. That means Advertising faces a new level of communication with many new channels and many new ways to talk to costumers. More than that, Advertising is facing a new level of technology.

I’m going to share with you some Advertsing trends and what paths to follow, as we believe here at Agency Madison.

Let’s go?

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digital marketing agency in Calgary

Marketing automation: a basic guide for digital marketing agency in Calgary


In life, time is one of our most valuable resources–in fact, one could argue it’s the most important. How we manage time will greatly influence our destiny. With respect to Digital Marketing, time has a similar level of importance. Imagine a whole bunch of features that improve all operational tasks–making everything faster and more accurate.

It’s called Marketing Automation, a definition we adopted from Neil Patel which can be defined as follows: “Marketing automation is the process of using software and technology to optimize, automate and measure repetitive online marketing tasks.”

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Marketing Agency in Calgary

Inbound marketing and content marketing: what’s the difference?

It is not uncommon for content marketing and inbound marketing to be confused with one another inside the Digital Marketing world. A lot of companies seeking a Digital Marketing Agency in Calgary and other cities around the world to help them develop such strategies. So, if you’ve many questions in this area, don’t worry. That’s precisely what we are going to talk about in this article.

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Marketing Agency

Why marketing is one of the main pillars of your business

When an entrepreneur in Calgary, New York, Berlin, etc decides to start a new business, he/she builds his/her business plan based off a few main pillars. However, many entrepreneurs forget to include one key pillar: marketing. No matter the kind of company, marketing is a prime consideration for anyone planning to make a profit and build name recognition off their venture.

If your are looking for Marketing agencies in Calgary, let’s go over a few reasons: