Website development is a MUST NEEDED tool every company needs. After all, maintaining a corporate website today is no longer a differentiator, but an obligation for companies that stand out and communicate using their various audiences.
However, to ensure that this channel will deliver the expected results, its essential to consider some aspects when designing the website and digital strategies.
Not sure what you need to consider when developing your business website? See how important tips and guidelines we have separated and don’t forget to hire a professional Digital Marketing Agency in Vancouver.
1- Consider your website goals.
A website can serve a variety of purposes – and each website requires proper care of layout, such as information and navigability.
Some possibilities are:
- Corporate website;
- E-commerce;
- Portfolio of products and services;
- Information storage;
- News distribution;
- Customer base;
- Among others.
So, before you even start looking for a digital marketing agency in Vancouver to get your idea out of the paper, think about what you want to get from this website. This will be easier for the digital professionals to work on it.
2- Invest without layout
When you visit your business website, your customers, suppliers, and other audiences can use a taste of what your business looks like. So consider the first impression you want to make.
A website with an outdated, messy or ugly layout can convey many feelings caused by distrust, lack of professionalism, outdated, among others.
In order for your layout to help positively impact these people, you should consider issues such as:
- Personality of your brand;
- Website’s goals (which we explained in the previous topic);
- Public resources that will use it;
- Ease of navigation;
- Quality photos;
- Easy reading of texts (with eye-size fonts and sizes);
- Intuitive interface.
3- Prefer to create responsive websites
Responsible websites are websites that can adapt to any screen size, working correctly on both a computer and a notebook, tablet or smartphone.
Remember that most people today use their cell phones to access the Internet – and disregards that these audiences can bring health problems to their digital strategies.
First, because Google doesn’t work very well on websites that aren’t responsible (which makes it harder for users to find your business), and second, because a bad experience with your website can cause your brand to be rejected, impacting your sales.
In addition to a responsive website, searching can also be a lightweight and easy-to-load option, working well with users browsing via 3G or 4G.
4- Remember the content
Good images are great at creating websites, but they should not be the only attractions of your domain. Content is extremely important to communicate correctly with your audience and to rank well in search engines.
But that doesn’t mean placing any text on your pages. They need to be geared to the personality of your brand and the characteristics of the audience you want to reach, as well as being optimized for the key keywords in your industry and creating connection with users.
In addition to content on your website pages (who we are, product or service pages, history, etc.), another good idea is to combine a blog with your domain. This will greatly help your digital strategies, for example:
- Helping you rank better for the top keywords in your industry;
- Improving the authority of your brand;
- Creating a closer relationship with your audience.
- Increasing the visibility of your business;
- Providing its own channel to publicize issues of interest to your brand.
5- Consider an SEO Strategy
SEO means Search Engine Optimization. The idea is to make domains better optimized to rank better in search engines such as Google.
Think that Google works today as a huge showcase. The better your website is positioned, the more prominence it will have in this showcase, increasing the chances of winning new customers and closing more deals.
However, Google showcase is extremely crowded. There are some keywords that are hard to rank, so the more you invest in these optimizations, the better the results of your strategies.
In addition to a responsive website, the expert can evaluate other issues such as content quality and keyword optimization, upload speed, broken links, correct domain indexing, link building strategies, and more.
6- Develop a complete digital marketing strategy.
As we said in the introduction, just having a corporate website won’t help your business stand out in the digital universe. Today, this is a hugely popular channel, and to gain your audience and turn hits into sales, you need a solid and appropriate strategy.
Agency Madison was listed as one of the Top Web Design Companies in Miami by Design Rush:
