Social Media Isn’t Working for Your Business in Vancouver?

According to recent researchs, only 20% of businesses are able to measure the impact of social media on their bottom lines. A whopping 44% domnt know if social media is working for them. The study provides an even clearer picture: 62% of small businesses report that Facebook ads aren’t working for them.

So, the question is: Should you run away from social media? Of course not. Social media aren’t going away anytime soon. In fact, they will increase more and more. For every business reporting social media to be ineffective, there is another experiencing massive success. You just have to know what you’re doing.

 

WEBSITE EXPERIENCE

In social media, your content can go viral. If you’re using social media for your business, then you’re most likely directing the social media visits to your website. Here are some tips to optimize your website experience.

 

SOCIAL MEDIA IS NOT YOUR BUSINESS MODEL

Many business owners fail at getting results from their social media efforts because they expect “social media” to be their business model.

But it doesn’t work that way.

If you want to get results from social media, you should realize that social media is only a means to an end. It will get you clicks and exposure to people, but everything else from there on depends on your company.

 

FAMILIARITY PRINCIPLE

The familiarity principle says that we tend to be more likely of, to something with more exposure to it. Depending on your segment and other fthings, it can be difficult to measure your return to investment if you only focus on people’s first exposure to your brand. This is where the familiarity principle comes in, which you can take advantage of through retargeting.

Research shows that Retargeting can increase your click-through rate by 76%, your brand awareness by 1.046% and your sales by 50%.

Don’t be too obsessed with getting new users: Retarget old users and visitors, they are more likely to convert.

 

ROI

The only one way to know if your social media efforts are working is by tracking your return on investment. If you put out a post or an ad and get thousands of likes, it is easy to assume that your efforts are successful. But be careful. What is the cost of a click? How many clicks do you need to turn a profit? Did you set up conversion tracking?

Most social media networks provide tools for you to track how your efforts are performing on social media, so start using it.

 

LISTENING

60 minutes is how long 72% of Twitter users are willing to wait for a response, and 84% of people expect companies to respond to their social media posts within 24 hours.

When users complain on social media, you want to listen and respond in a way that people see that you’re paying attention. Not only will this help your brand image, but it will also help contribute to new users discovering your brand

 

ENSURE THAT YOU HAVE A RELIABLE SERVER.

Realize that the faster your website, the better your conversions. According to research, improving page load time from eight to two seconds boosted conversions by 74%.

Realize that there are more social media users on mobile than on desktop.

 

If you need help with Social Media in Vancouver, get in touch wuth us. Agency Madison is your Advertising agency in Vancouver.

Marketing in Vancouver – Why marketing is one of the main pillars of your business

When an entrepreneur in Vancouver decides to start a new business, he/she builds his/her business plan based off a few main pillars. However, many entrepreneurs forget to include one key pillar: marketing. No matter the kind of company, marketing is a prime consideration for anyone planning to make a profit and build name recognition off their venture.

If your are looking for Marketing agencies in Vancouver, let’s go over a few reasons:

 

1) THINKING THAT MARKETING ONLY WORKS FOR BIG COMPANIES

Many companies do not necessarily need to advertise their product/service in bulk. In some cases, the company provides services to other companies or to a very specific niche. For this kind of business, marketing is as essential as any other type of mass-selling organization. Marketing is intended to be used for finding the target market, as well as building a lasting relationship with customers. It’s also marketing’s overlapping responsibility with sales to boost results and analyze numbers on a periodical basis.

 

2) THINKING THAT MARKETING WORKS ONLY FROM THE COMPANY’S GATE-OUT

A entrepreneur who seeks to have a motivated team, united and focused on results can not forget that Internal Marketing or Endomarketing, is essential. Endomarketing campaigns are widely used by the biggest, most successful companies which achieve goals via utilizing marketing tools which increase employees productivity. Marketing is also necessary for staff training. Internal marketing can generate both external and internal results within the organization.

 

3) THINKING THAT A BRAND DOES NOT NEED VALUE RECOGNITION

One more common mistake made by entrepreneurs when setting up their business plan is to think that their earnings are limited and that the company will always be theirs. One of the innumerable functions of marketing is to build a strong, reputable and admired brand. For many companies, this may not make any sense, but what entrepreneurs forget is that their company may eventually be sold to external investors. At that time, with a strong and well-worked brand built by the marketing department, the values ​​traded will be much greater. Companies with consolidated brands have a much higher market value than unknown companies that did not take care of their image in the market.

Not having marketing built into a business plan is not an uncommon mistake made just by new entrepreneurs. Many larger enterprises downplay the importance of branding, too. While treating promotional affairs as costs rather than investments, they skip many stages of business planning and ultimately increase the chance of failure. But because many companies are start-ups and have less cash, they opt to cut vital marketing expenses that actually help them grow–it’s quite the paradox.

 

4) BELIVING THE PRODUCT/SERVICE QUALITY WILL BE SUFFICIENT TO SELF-DISCLOSURE AND GUARANTEE THE SUCESS IN SALES.

There’s an old saying: “who’s not seen is not remembered.” This saying represents the marketing scenario that seeks to keep a company and a brand in the consumer’s mind. That means a product/service being advertised as high-quality must satisfy customers’ expectations in this respect. However, as important as this is for strong brand reputation, it’s not enough. Your business will only achieve intended numbers and profitable results if your marketing works with reputation dissemination and branding development.

 

5) NOT UNDERSTANDING MARKETING TOOLS THAT FORECAST SALES

Many entrepreneurs who’ve not studied marketing (academically or via experience) are unaware of the many tools available for planning a company’s future, as well as forecasting sales. Doing so prevents entrepreneurs from making a complete strategy based on accurate numbers. Many entrepreneurs also go wrong in assigning this function to the Sales department, which often does not have the necessary focus and expertise in the area of marketing planning.

 

 

6) LEAVE MARKETING FOR LATER BECAUSE OF LACK OF INVESTIMENT

Many business owners assume that marketing operations are very expensive and opt to avoid such costs thinking they can achieve results without such investments.

The first cognitive error here is believing that marketing is only made with money. However, many would be surprised to discover that marketing is actually based on planning. The second error is not putting marketing costs on the company balance sheet. If there isn’t an upfront investment, you need to have a percentage of the company’s revenue dedicated to promoting your product/service. This percentage, could can range from 2% to 30%, depending on the core business. To attribute this percentage, the entrepreneur should do a thorough analysis of the importance and potential that marketing will revert to the company.

 

You can increase your business growth now with many marketing tools available. If you need a Marketing Agency in Vancouver, reach out to us.

Digital Marketing benefits for business in Vancouver

 

Advertising Agencies in Vancouver and all over the world has some features to help in this task, allowing us to have a high return on the investment of time and money in online communications. With digital marketing it is possible to:

• It allows free attraction: Whether through organic Google search or viral via email and social networks, you can attract potential customers for free and growing to your site;
• Business Area: We can promote actions with a much greater focus, so we communicate and interact only with public that has an interest in what we have to offer;
• Measure: We can measure in details the results of each campaign and know what works and what does not, and then continue to invest in things that give the best return;

 

Through production of relevant content, Digital Marketing enables the construction of a base (eg registered emails, blog subscribers, followers on Twitter, etc.) that over time becomes an asset of fundamental marketing for the company;

It has a great value for money: The combination of this four features above allows Digital Marketing in Vancouver and worldwide to achieve good results even from low investments. Combining a good application of resources with smart ideas and help of good tools and an Advertising Agency, the online investment has much more return compared to the traditional medias.

 

Get now the most of Digital Marketing and Advertising in Vancouver with Agency Madison.

15 trends your Advertising Agency in Vancouver must tell you.

 

Advertising Agency Vancouver – Advertising has changed not only in Vancouver, but all over the world. Advertising still sound like the old methods as radio, TV commercials and discount cupons for example. But, nowadays, the best Advertising agencies you will find are multi-platform, multi-cultured and multi-task.

That means Advertising faces a new level of communication with many new channels and many new ways to talk to costumers. More than that, Advertising is facing a new level of technology.

I’m going to share with you some Advertsing trends and what paths to follow, as we believe here at Agency Madison.

 

 TIP: INVESTING IN YOUR OWN CREATIVE, INFORMATIVE CONTENT IS ONE OF THE KEYS TO SUCCESS FOR SOCIAL NETWORKING.

• Video: When people sees what is “behind” a company, it tends to be impacted more easily. So think about making your organization more human. Want examples? Stories, live broadcasts and webinars can help you.
• Media out of home: Have you ever thought about going offline and talking about yourself in order to better impact customers? Well, that would be ideal and a good example of this is the media out of home. Create relevant, really creative content and think of specific places to impact your audience (do not forget to integrate with social networks). It is worth mentioning that it is usually very affordable for small and medium-sized companies.
• Custom Experiences: Personalization throughout the shopping journey will be pleasing to customers and will bring you incredible results. Believe it.
• Search Evolution: There is no doubt that search is changing our lives and being a source of traffic to most websites. Keep your eyes on the voice search device, tilted to increase this year.
• Chatbots: According to a survey conducted during SMW (Social Media Week), 65% of the professionals will start investing – or continue investing – in chatbots this year. There are those who say that people prefer to talk to robots to have their doubts clarified, since their answers tend to be faster, educated and objective. Do you agree?
• Artificial Intelligence: See that some trends can walk together throughout this year. In case of Artificial Intelligence (AI), it can be used precisely to increase chatbot and offer conversations that mimic natural language. In its Digital Marketingstrategy, it is still active if it is used to teach the software to make decisions based on big data, recognize images, optimize ads, etc.
• Virtual Reality: As technology allows a better visualization of a product or service, one of the main applications of virtual reality is to contribute to purchase decision and making the best of user’s experience.
• Influencers: According to an article published in the Administrators portal, some research has already proven that at least 90% of consumers trust recommendations. Think of relevant people on the internet who have an audience and fit into the profile you want to impact. It is worth remembering that each market is different.
• Content Marketing: According to Content MarketingInstitute, it needs to be integrated with the organizations and the materials created must be differentiated and produced over a long time. The good news is that companies are going to look at Content Marketing with a more mature look, by all indications.

 

AGENCY MADISON IS YOUR ADVERTISING AGENCY IN VANCOUVER

 

• Augmented Reality: Given last year’s Pokémon Go, games and other augmented reality tools are a way to attract and create rapport with the public. Enjoy!
• Thinking Design: Put yourself in the customer’s shoes and take action based on studies conducted through Design Thinking and Research. Empathy never ceases to be a trend. Think about it.
• Marketing Automation: Have a well-developed and well-planned strategy, so take advantage of automation to improve communication processes, optimize time, and ensure message delivery in the right way.
• Mobile: According researches, Vancouver would have a smartphone in use per inhabitant. Adapting communication tools to mobile devices and thinking more broadly about how the user will receive the message is a good idea.
• Social Media: Brands have been increasingly working on their social networking profiles, which has increased competition. Speaking the language of your audience and understanding how each social network allows the best contact with the user will surely help you.
• Growth Hacking: Growth Hacking provides business growth in a more focused, targeted, sustainable and efficient way – especially in companies that operate directly over the Internet – through experiments. It’s a new way of thinking.
• It’s so much technology, it seems to have no end. Being connected and following the development of each one of them is fundamental to your business success.

 

To stay ahead with your business in Vancouver, be always updated with Agency Madison. Check our >Advertising Services< link