case veduta residENCEs
Veduta Residences is not an ordinary gated community. Its structure, location and exquisite architecture is aimed at a very select audience with very different lifestyles. Such features make this condominium complex a unique development in the region, bringing not only new residents from the interior, but also from the capital.
Since 2016 Veduta Residences has been hiring the services of the Agency Madison, which has allowed it to achieve many significant results. In 2017, a new website was launched, fully modernized. Since then, thanks to Digital Marketing they have stood out.
ACHIEVEMENTS
Thanks to planning and digital marketing actions implemented between 2015 and 2018, there was a 1473% increase in website access numbers and 214% increase in number of leads generated between 2016 and 2018.
The use of marketing tools and the value invested in a fully segmented by audience were not the only improvement factors. One of the highlights was the communication of the campaigns and the strengthening of branding and the company’s differentials. Thanks to Agency Madison’s communication strategy, the target audience came to know Veduta brand and all its grandeur.
ORGANIC TRAFFIC EVOLUTION
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SPONSORED LINKS EVOLUTION
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GOOGLE DISPLAY EVOLUTION
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SOCIAL MEDIA TRAFFIC EVOLUTION
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EMAIL TRAFFIC EVOLUTION
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NUMBER OF PROPOSALS EVOLUTION
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15 MILLION IN REVENUE
Given a complete strategy, well designed and customized according to the needs of Veduta Residences, the results peaked in 2019.
After a period of understanding by all audiences, buying behavior and extensive testing in digital marketing, the 2019 campaign began with one goal: focus on sales.
For this, the strategy became robust with rich content on social networks, flow of personalized emails by interest, paid media on Google, major portals and social networks and brand support with articles on influential websites.
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With an investment of 38 thousand, 6 months of campaign and 2300 leads generated, Residential Veduta earned 15 million in home sales.
The success of the project is such that it reflects in many details. In marketing automation, for example, in addition to recording high message delivery rates, the actions of Digital Marketing team had results well above average.
The purpose of Veduta Residences was clear. Show what it really meant to live within its structure and thereby improve sales results, goals that perfectly match the purposes of attraction marketing.
When it comes to a niche market, our Digital Marketing team had a big challenge. More than ever, it was necessary to create a personalized strategy, based 100% on the different lifestyles that this audience reaches.
To ensure the project objectives were met, agency Madison team explored the entire digital marketing environment until it found the best optimization. A Complete Digital Marketing service was done by Agency Madison with long-term planning and delivered an impressive result to client.
