Case BestBuy Hotel
BestBuy Hotel is a tourism B2B company serving more than 3,500 travel agencies worldwide, providing access to accommodations (over 600,000 hotels) and other services such as car rental, transfers, insurance and tickets to attractions. All that through its digital platform.
PARTNERSHIP WITH AGENCY MADISON
BestBuy Hotel had never invested in digital marketing. Their sales team only used to visited potential clients, one by one. With the work of digital marketing, the sales team gained extra breath, earning volume, optimizing their time and converting much more with qualified leads.
When BestBuy Hotel started working with Agency Madison, our goal was to increase the number of entries on its platform. Being a niche market, focusing on travel agencies, we started to make specific campaigns through several digital channels.
NUMBERS ACQUIRED
The company had an average of 10 new customers per month thanks to the field work done by the sales team. After 7 months working with Agency Madison, the average went to 60 new customers per month, resulting in a 600% increase.
From January 2018 to August 2018, the monthly growth target of 10% had a much higher than expected result. Targeting the campaign audience to focus only on travel agents was essential to achieving higher results. With this definition, it was only necessary to follow the Inbound Marketing methodology: create content, make it available on a Landing Page, disseminate it, nurture Leads in Automation Flows and analyze the results. A sure way to BestBuy Hotel success.
0
leads generated
0
%
of opportunities became customers
0
%
customer growth
RESULTS REFLECTED IN REVENUE
In 2018, BestBuy Hotel had a 43% increase in revenue from 2017 to 2018, reaching $ 325 million, according to Bestbuy Director of Operations Nice Van Oorschot .
The marketing manager during this period left his impression with the work developed by our team:
"Surely I would refer Agency Madison to any friend. The service we received from the entire team has always been very positive, creating a dynamic and creative environment between us; two important aspects for digital marketing. The result was built gradually, month by month. , continuously, within a strategic approach to dialogue with our audience, which is a very specific audience. Congratulations and thanks. "
Flávio Lozano
Marketing - 2018/19