When choosing partners who will take care of your brand and develop it, you must always be very careful and attentive. So one of the common questions is how to find a good advertising agency in Vancouver – and what to evaluate in relation to proposals.
If you are looking for a good partner, read on and see the important tips we have separated!
#1- Understand your goals
Before you even start looking for an advertising agency in Vancouver, it’s essential that you know exactly what you are looking for in this partner. After all, there are agencies focused on various solutions, such as branding, brand development, digital marketing, out of home media, among others.
So, evaluate which points you want the agency to help you improve, from building your identity to developing more appropriate strategies to sell more, redesign your website, properly position your brand in the market, and so on.
From this clipping it will be easier to find the agency that specializes in the type of service you are looking for, making the partnership more fruitful.
#2- Review agency portfolio and success stories
Now that you know what you are looking for, it’s time to start selecting the best advertising agencies according to the type of service provided.
A good way to do this is by looking at the portfolio. Evaluate the number of customers served in your industry, the size of these companies, the results achieved and the success stories.
When the agency has credibility and a history in the market, it usually has some success stories that help corroborate its experience. Ask them to evaluate these items, understand how long the strategy brought that return, whether it’s similar to your goals, actions you have taken, and so on.
In addition, critically analyze the graphic work developed, the advertisements served, the credibility of the brands that trusted the agency’s service and other points that may be relevant to your need and purpose.
#3- Check customers and their opinion
If the advertising agency is really good, it will surely have satisfied customers who will not mind attesting to the effectiveness of the service provided. A good way to ascertain the company’s credibility, then, is by talking to other customers.
Contact the companies featured in the portfolio and ask about deadlines, results achieved, ease of communication, professionalism, ethics and how satisfied these clients are with the agency.
Watch out for repetitive complaints, as this may identify a difficulty for the service provider.
#4- Evaluate infrastructure, staff, and location
After all these steps, surely you have already selected an advertising agency in Vancouver that seems most suitable for your goals, right?
At this point, it’s worth scheduling a visit to the company’s headquarters. This will allow you to evaluate several important issues, such as:
· Physical infrastructure of the agency for the number of clients clients;
Cordiality and level of knowledge of professionals;
· Punctuality;
· Team of professionals who will take care of your account (experience, expertise and technical training of each of them);
· Agency location (if it is close to your business, it will be easier when you need to meet with teams or exchange information about your strategy);
· Certificates, awards and others attesting to the quality of service provided;
· Team identification with your brand, mission and business values;
· Overall working climate at the agency (note if professionals look happy in the workplace, if there is no overload on teams, etc. – but remember that agency environments are generally more relaxed with a less rigid dress code).
#5- Analyze the communication channels
A good advertising agency will surely seek to improve and optimize its own communication strategies. Evaluate the company’s website, channels of communication, their effectiveness, social media strategies, positioning on Google, and the amount of information available on the institutional website.
If the agency website itself contains English errors, outdated information, photos that don’t upload, old fashioned layout and other issues, beware!
Also be aware of how fast you can get in touch through the various communication channels – and how this service is performed. After all, if you become an agent, you need to communicate frequently with the agency, and quick and responsive responses make the difference.
#6- Study cost-effective and contractual details
After meeting with you, the agency will offer some services and propose certain strategies. Evaluate how innovative these solutions seem to you, the estimated time to start seeing returns, and the cost-effectiveness of the service.
Choosing an advertising agency for price alone is not a good idea. After all, there are several items that can make the service more expensive but bring superior quality to your brand.
So, when comparing the different proposals, consider the benefits brought by it. Sometimes it pays to pay a little more but have a slightly faster result, have a different strategy or surround yourself with a team of experts with a lot of experience and market knowledge, for example.
Another issue that should be considered is regarding the contract. Evaluate what will be charged for services that can be a monthly payment (monthly fee), package for jobs or even percentage on success (you only pay when the strategy begins to bring results).
Consider other issues such as:
· Amount of services delivered per month or per week;
· Maximum number of free and paid changes;
· Schedule of activities;
· Forms of communication;
· Number of meetings;
· Fines for breach of contract (early termination, non-compliance with contractual terms, etc.);
· Dynamics and workflow (time for approval of parts, frequency of shipments, etc.);
· Among other issues.
By considering all these points, you increase the chances of hiring a good partner agency that will really help your brand stand out and reap the rewards you expect.
Now it’s easier to choose advertising agency in Vancouver.
Madison Agency is based on transparency and trust, bringing communication solutions to its customers and enabling sustainable growth of brands. For this, we focus on understanding your needs, goals and the market, always proposing strategies and personalized actions, targeted and according to your target audience.
Are you looking for a great advertising agency in Vancouver? Contact our team of experts and learn how we can help you!
