Advertising Agency in Vancouver: 7 Tips for Choosing the One!

 

Many people confuse advertising agency with other typer of agencies and end up incorrectly choosing the right partner for their goals. If you want to improve your strategies from the sales process to the customer relationship, marketers are the right choice.

 

To help you choose a marketing and advertising agency in VANCOUVER, we have separated some essential tips. Check out!

 

1- GET TO KNOW WHAT SERVICES THE AGENCY OFFERS

Not every advertising agency is the same. And that means that not all provide the same type of service. Even digital marketing agencies may vary. There are experts in SEO, Adwords, Inbound Marketing, Content Marketing, Social Media and so on.

This is why it is so important that you understand exactly what you need. If you already have an in-house marketing team, it might be more interesting to invest in an agency that offers consulting services to help optimize your in-house team.

For those who do not have these professionals, the agency will have to meet this demand – and you may need more than one service. So evaluate all possibilities, always considering your goals and the reality of your business.

 

2- UNDERSTAND IF YOU NEED AN ADVERTISING AGENCY

As we said in the introduction, communication and advertising agency are not synonymous. Marketing involves a series of strategies that help increase your company’s sales and better understanding the behavior of your audience, advising on new products, new brands and other ways to impact your sales.

Advertising is focused on communicating certain messages and information or better positioning your product and brand. Its these professionals who will produce the advertisements online, billboards, television, radio, etc.

An advertising agency will help you define strategies that can be used both online and offline to increase your sales, improve your company’s positioning, create a closer customer relationship or even define product strategies, like releases, line extensions, and more.

Some advertising agencies, such as Agency Madison, rise a focus in the digital world. Developing strategies to increase sales and improve relationship with clients in the digital universe, using available tools like SEO, Adwords, social media, corporate blogs, etc.

 

3 – EVALUATE THE SUCCESS STORIES

The more prominent the advertising agency has, the more success stories it will have to share. When evaluating these cases, it’s important to consider some points, such as:

• Company size and market (if closer to yours, it may indicate the agency knows your industry well);
• Difficulty in positioning within the market and level of competition;
• Strategy execution time;
• Investment made (no use, for example, wanting the same results if the case company had an investment 10 times larger than its budget or vice versa);
• Results achieved (need to be compatible with what you want. If the idea is to increase sales, there is no point in evaluating a successful case in other areas).

 

4- EVALUATE THE COST-BENEFIT AND CONTRACT TERM

After all this, it’s time to evaluate the strategies proposed by the advertising agency in VANCOUVER. Compare the various solutions presented, analyze which are more innovative and realistic and think about the cost-benefit of what is proposed.

Another essential issue is the term of contract. After all, it needs to be consistent with the proposed strategy. In the case of digital marketing, for example, contracts shorter than six months are not advised, as strategies take time to start delivering the expected results.

After all these tips, it became easier to choose an advertising agency in Fort Lauderdale.

Madison Agency specializes in digital marketing, advertising and general marketing strategies, helping you design your marketing plan and define the best tools to achieve your goals. Contact our team of experts and find out how we can help your business!

 

5- SET YOUR BUDGET

Now that you have a better understanding of the services provided by each type of business, it’s time to evaluate the internal issue. What your business expects by hiring the advertising agency and what budget is available for it.

Surely the budget needs to be in line with the objectives. For example, if your idea is to rank first on Google for the most searched keywords in your industry, in a short time, you need to have a bigger budget – allowing for more aggressive and paid media actions.

Now, if the idea is to make an organic placement for less competitive keywords with more strategy time, the budget may be smaller as there is more time available to achieve the expected results.

Also remember that this value is an investment and not an expense. After all, within a few months, you’ll see the return on that amount and still make a profit on it. This is what we call ROI (Return on Investment) and it can also be calculated when choosing the best strategy.

So, evaluate how much you need to invest in agency services to achieve the expected results within a time frame that is feasible for your business.

 

6- GET TO KNOW THE ADVERTISING AGENCY PORTFOLIO AND EXPERIENCE

A good advertising agency in VANCOUVER will surely have extensive experience in the area, as well as a portfolio with important clients. Evaluate this question and understand if these customers are from a similar industry to yours and also what services are most provided to these companies.

Solid agencies also have a reliable career, years of experience, courses and specializations, use of modern tools and recognition within the market. All of this needs to be very well evaluated.

 

7 – VISIT THE AGENCY AND MEET THE PROFESSIONALS IN PERSON

Proximity can make a big difference in reaping the results. So, schedule a meeting in person at the advertising agency in Vancouver and evaluate how easy it is to access the company.

Other points you can check out are:

• Cordiality and punctuality;
• Physical infrastructure of the agency;
• Number of employees and number of employees who will take care of your account;
• Experience and expertise of professionals in the area (training, open courses, specializations and time working in the area)
• Company size and business needs (if your business is large and you need exclusive dedication with a large volume of services, it is essential that the agency can meet your needs);
• Business climate;
• Level of organization.