Website development is a MUST NEEDED tool every company needs. After all, maintaining a corporate website today is no longer a differentiator, but an obligation for companies that stand out and communicate using their various audiences.

However, to ensure that this channel will deliver the expected results, its essential to consider some aspects when designing the website and digital strategies.

Not sure what you need to consider when developing your business website? See how important tips and guidelines we have separated and don’t forget to hire a professional Digital Marketing Agency in Vancouver.

 

1- Consider your website goals.

A website can serve a variety of purposes – and each website requires proper care of layout, such as information and navigability.

Some possibilities are:

• Corporate website;
• E-commerce;
• Portfolio of products and services;
• Information storage;
• News distribution;
• Customer base;
• Among others.

So, before you even start looking for a digital marketing agency in Vancouver to get your idea out of the paper, think about what you want to get from this website. This will be easier for the digital professionals to work on it.

 

2- Invest without layout

When you visit your business website, your customers, suppliers, and other audiences can use a taste of what your business looks like. So consider the first impression you want to make.

A website with an outdated, messy or ugly layout can convey many feelings caused by distrust, lack of professionalism, outdated, among others.

In order for your layout to help positively impact these people, you should consider issues such as:

• Personality of your brand;
• Website’s goals (which we explained in the previous topic);
• Public resources that will use it;
• Ease of navigation;
• Quality photos;
• Easy reading of texts (with eye-size fonts and sizes);
• Intuitive interface.

 

3- Prefer to create responsive websites

Responsible websites are websites that can adapt to any screen size, working correctly on both a computer and a notebook, tablet or smartphone.

Remember that most people today use their cell phones to access the Internet – and disregards that these audiences can bring health problems to their digital strategies.

First, because Google doesn’t work very well on websites that aren’t responsible (which makes it harder for users to find your business), and second, because a bad experience with your website can cause your brand to be rejected, impacting your sales.

In addition to a responsive website, searching can also be a lightweight and easy-to-load option, working well with users browsing via 3G or 4G.

 

4- Remember the content

Good images are great at creating websites, but they should not be the only attractions of your domain. Content is extremely important to communicate correctly with your audience and to rank well in search engines.

But that doesn’t mean placing any text on your pages. They need to be geared to the personality of your brand and the characteristics of the audience you want to reach, as well as being optimized for the key keywords in your industry and creating connection with users.

In addition to content on your website pages (who we are, product or service pages, history, etc.), another good idea is to combine a blog with your domain. This will greatly help your digital strategies, for example:

• Helping you rank better for the top keywords in your industry;
• Improving the authority of your brand;
• Creating a closer relationship with your audience.
• Increasing the visibility of your business;
• Providing its own channel to publicize issues of interest to your brand.

 

5- Consider an SEO Strategy

SEO means Search Engine Optimization. The idea is to make domains better optimized to rank better in search engines such as Google.

Think that Google works today as a huge showcase. The better your website is positioned, the more prominence it will have in this showcase, increasing the chances of winning new customers and closing more deals.

However, Google showcase is extremely crowded. There are some keywords that are hard to rank, so the more you invest in these optimizations, the better the results of your strategies.

In addition to a responsive website, the expert can evaluate other issues such as content quality and keyword optimization, upload speed, broken links, correct domain indexing, link building strategies, and more.

 

6- Develop a complete digital marketing strategy.

As we said in the introduction, just having a corporate website won’t help your business stand out in the digital universe. Today, this is a hugely popular channel, and to gain your audience and turn hits into sales, you need a solid and appropriate strategy.

Agency Madison was listed as one of the Top Web Design Companies in Miami by  Design Rush:

Advertising Agency in Vancouver: 7 Tips for Choosing the One!

 

Many people confuse advertising agency with other typer of agencies and end up incorrectly choosing the right partner for their goals. If you want to improve your strategies from the sales process to the customer relationship, marketers are the right choice.

 

To help you choose a marketing and advertising agency in VANCOUVER, we have separated some essential tips. Check out!

 

1- GET TO KNOW WHAT SERVICES THE AGENCY OFFERS

Not every advertising agency is the same. And that means that not all provide the same type of service. Even digital marketing agencies may vary. There are experts in SEO, Adwords, Inbound Marketing, Content Marketing, Social Media and so on.

This is why it is so important that you understand exactly what you need. If you already have an in-house marketing team, it might be more interesting to invest in an agency that offers consulting services to help optimize your in-house team.

For those who do not have these professionals, the agency will have to meet this demand – and you may need more than one service. So evaluate all possibilities, always considering your goals and the reality of your business.

 

2- UNDERSTAND IF YOU NEED AN ADVERTISING AGENCY

As we said in the introduction, communication and advertising agency are not synonymous. Marketing involves a series of strategies that help increase your company’s sales and better understanding the behavior of your audience, advising on new products, new brands and other ways to impact your sales.

Advertising is focused on communicating certain messages and information or better positioning your product and brand. Its these professionals who will produce the advertisements online, billboards, television, radio, etc.

An advertising agency will help you define strategies that can be used both online and offline to increase your sales, improve your company’s positioning, create a closer customer relationship or even define product strategies, like releases, line extensions, and more.

Some advertising agencies, such as Agency Madison, rise a focus in the digital world. Developing strategies to increase sales and improve relationship with clients in the digital universe, using available tools like SEO, Adwords, social media, corporate blogs, etc.

 

3 – EVALUATE THE SUCCESS STORIES

The more prominent the advertising agency has, the more success stories it will have to share. When evaluating these cases, it’s important to consider some points, such as:

• Company size and market (if closer to yours, it may indicate the agency knows your industry well);
• Difficulty in positioning within the market and level of competition;
• Strategy execution time;
• Investment made (no use, for example, wanting the same results if the case company had an investment 10 times larger than its budget or vice versa);
• Results achieved (need to be compatible with what you want. If the idea is to increase sales, there is no point in evaluating a successful case in other areas).

 

4- EVALUATE THE COST-BENEFIT AND CONTRACT TERM

After all this, it’s time to evaluate the strategies proposed by the advertising agency in VANCOUVER. Compare the various solutions presented, analyze which are more innovative and realistic and think about the cost-benefit of what is proposed.

Another essential issue is the term of contract. After all, it needs to be consistent with the proposed strategy. In the case of digital marketing, for example, contracts shorter than six months are not advised, as strategies take time to start delivering the expected results.

After all these tips, it became easier to choose an advertising agency in Fort Lauderdale.

Madison Agency specializes in digital marketing, advertising and general marketing strategies, helping you design your marketing plan and define the best tools to achieve your goals. Contact our team of experts and find out how we can help your business!

 

5- SET YOUR BUDGET

Now that you have a better understanding of the services provided by each type of business, it’s time to evaluate the internal issue. What your business expects by hiring the advertising agency and what budget is available for it.

Surely the budget needs to be in line with the objectives. For example, if your idea is to rank first on Google for the most searched keywords in your industry, in a short time, you need to have a bigger budget – allowing for more aggressive and paid media actions.

Now, if the idea is to make an organic placement for less competitive keywords with more strategy time, the budget may be smaller as there is more time available to achieve the expected results.

Also remember that this value is an investment and not an expense. After all, within a few months, you’ll see the return on that amount and still make a profit on it. This is what we call ROI (Return on Investment) and it can also be calculated when choosing the best strategy.

So, evaluate how much you need to invest in agency services to achieve the expected results within a time frame that is feasible for your business.

 

6- GET TO KNOW THE ADVERTISING AGENCY PORTFOLIO AND EXPERIENCE

A good advertising agency in VANCOUVER will surely have extensive experience in the area, as well as a portfolio with important clients. Evaluate this question and understand if these customers are from a similar industry to yours and also what services are most provided to these companies.

Solid agencies also have a reliable career, years of experience, courses and specializations, use of modern tools and recognition within the market. All of this needs to be very well evaluated.

 

7 – VISIT THE AGENCY AND MEET THE PROFESSIONALS IN PERSON

Proximity can make a big difference in reaping the results. So, schedule a meeting in person at the advertising agency in Vancouver and evaluate how easy it is to access the company.

Other points you can check out are:

• Cordiality and punctuality;
• Physical infrastructure of the agency;
• Number of employees and number of employees who will take care of your account;
• Experience and expertise of professionals in the area (training, open courses, specializations and time working in the area)
• Company size and business needs (if your business is large and you need exclusive dedication with a large volume of services, it is essential that the agency can meet your needs);
• Business climate;
• Level of organization.