What is the importance of branding?

What is the importance of branding?

Branding is the work done through advertising agency to increase the image of brands.

 

Branding generates value to a brand, consolidates it in the market and stand out from competitors. A consolidated brand, which has a strong image in the market, has invested and/or invested frequently in advertising agency in Vancouver.

 

BRANDING IN PRATICE

To understand more, nothing better than using some current examples. If we make a quick comparison in bags business, for example, we can find them with the most varied prices.

In some cases the cost these large brands had to produce their bags are equivalent to the brands mentioned above. The status that a brand can bring to its target audience is something that can go further

 

We can easily find a bag for $50.00, which probably cost about $30 to be produced. But what if this same bag were produced and had the logo of GUESS? The same bag could be sold for $ 300.00 while keeping the same cost of production.

If we stop to search further, we can find great brands like CHANEL and LOUIS VUITTON selling handbags in the range of $ 40,000.

 

A brand should always be in the memory of its target’s audience, through advertising. When we look at big brands we can see they invest heavily in print adstelevision commercials and are very present in social media. For that they are considered Top of Mind brands, which means, the brand that are in people’s mind when they talk about their business area.

 

Branding is something that takes a bit of time. After this time, investment and work, will begin to bring results. Your brand will begin to have an increasingly consolidated image in the market and (maybe) become a Top of Mind in Vancouver.

For the greatest Branding service, search for the right Advertising agency in Vancouver .

 

Website Development in Vancouver: What does an effective website need to have?

Website Development in Vancouver

Website Development in Vancouver: What does an effective website need?

 

Much more than an “electronic folder,” a website must be a 24-hour relationship channel with customers. Each business segment has characteristics that define the type of content that the customer searches on the website.

 

WHAT ARE THE TOOLS USED TO CREATE A WEBSITE?

We use software such as Adobe Photoshop, Fireworks and Illustrator to generate images and vectors; Adobe Dreamweaver to work with CSS. Some sites require animations for this, Adobe Flash was one of the main tools, which has been changing after the emergence of HTML5.

Know languages ​​like HTML, HTML5, XML, XHTML, as well as some forms of script like JavaScript, PHP and ASP. It is not necessary to know the essences of these languages, but it is good to have them well worked out in cases where the project involves making structural changes in templates and other uses. PHP and ASP are also important for working with MySQL and PostgreSQL databases.

 

WHAT SHOULD BE HIGHLIGHTED ON A WEBSITE?

There are five key points that should be present on the company’s website:

1) Put the most relevant information on the home page.

2) Who is your company?

3) What does your company do?

4) Where to find your company?

5) Use testimonials from clients and partners.

 

WHAT ARE THE MAIN MISTAKES OF A WEBSITE?

Compatibility: Today there are several browsers Internet Explorer, Chrome, Firefox, Safari and mobile phones. The site must be compatible with all or at least most of them.

Pop-ups: Perhaps the main reason why the visitor immediately closes the site. Besides being boring and often having the “close” button inaccessible, they pass the image that the company is more interested in selling than in serving the visitor.

Music: Annoying and disturbing. If the visitor accesses the website of your company, it is for business and not leisure. If he wants to listen to music he goes to a bar or concert, not to the page of his company.

Search: The visitor has very little time to lose on a website. So if the information is not readily accessible, it is best to place a search box in a well-visible and easily accessible place.

Contacts: Sometimes it does not exist or are “hidden”. This information is FUNDAMENTAL, it should always exist and be clearly visible. How do you want the visitor to find you or contact you?

Formatting: A black background with white letters or yellow with blue letters even causes strabismus. The font, the justification and the alignment of the information are also very important, so that everything is very clear and easy for the visitor to understand.

Social networks: Most importantly the Twitter / Facebook buttons should lead to the company page so the visitor will short and follow the company and not only put the option to share the site.

 

TIPS THAT HELP YOU CREATE A GOOD WEBSITE DEVELOPMENT IN VANCOUVER:

  1. Less is more – this does not mean having a poorly done website. be simple in reducing everything to the maximum, so that the site is easy to use and maintain the interest of visitors;
  2. A picture is worth a thousand words – Whenever possible, use pictures, because no one wants to waste time reading endless texts.
  3. Relevant information – Pages with lots of information and lots of images tend to overwhelm and confuse the reader. Put only the essentials to attract attention and keep a good layout on the pages.
  4. Under construction? – Never put links on your site that lead the visitor to pages that have not yet been made and are under construction. Nothing worse than frustrating the visitor.
  5. Updating … ALWAYS – Periodically update the site so that people visit it again.
  6. Contact and Newsletter – Put a contact form with the option to receive news from the site. Nothing better than keeping in touch with those who have an interest in your site.
  7. Agility – Statistics show that if a site does not show any information to entertain the visitor within 15 to 30 seconds, the visitor cancels the upload and goes to another site. Think about it and get your website uploaded as soon as possible. Optimizing the source code and hiring a great hosting server helps a lot in loading time.
  8. SEO (Search Engine Optimization) – consists of optimizing the website to be better understood and viewed by the search engines. It is worth investing.

 

Every business in Vancouver must have a website. Contact us for more details.

5 Mistakes your business may be having regarding advertising in Vancouver

Advertising in Vancouver

5 Mistakes your business may be having regarding advertising in Vancouver

 

Today’s Advertising in Vancouver professionals often lose focus and their way in the quest to achieve results for their companies.

Here we’ve listed 5 mistakes your Advertising in Vancouver department may be making.

 

1) NOT ACKOWLEDGING SOCIAL VALUE

Many companies spend big money primarily on assurance-related expenses. However, an increasingly common practice from profit-oriented companies is to link their products to social causes.

Investing only in promotional actions may end up becoming a wasted opportunity–especially since 92% of people have a positive image of companies that support important social causes.

Four out of five people interviewed in a survey, said they would choose a brand that supports a social case if the price and quality of two brands were the same.

 

2) CONSUMER BEHAVIOR

Nowadays, communication and advertising go through a period of aggressive promotional offers and a lack of care regarding company image–focusing only on the sale of products/services.

However, what many marketers forget about is to understand consumer behavior. Individual consumption is guided by the motivation to fulfill necessities–organizing its needs into a hierarchy of priorities: physiological, safety, social, prestige or self-realization. Therefore, in order for your brand and product to be well ranked on potential customers’ priority lists, you need to communicate the value of your offering in such a way that leaves a lasting impression in people’s minds.

After all, a consumer’s decision to buy an item is strongly based on their attitudes about a product or service.

 

3) NOT FULLY APPRECIATING CUSTOMER LOYALTY

Customer loyalty is the Marketing keyword of the 21st century. But many marketers are so desperate to get new clients that they end up forgetting their gold mine is present in their current client portfolio. Current customers can reach 80% of a company’s invoice.

If your company is far from this number, one of the strategies that you must take immediately is to re-examine your current clients and go over their needs. After all, customers who already buy from you are much more likely to buy again and in higher quantities than a prospect who has never spent money with you.

In summary, the amount of money spent on advertising to earn new customers can be optimized to increase your earnings with current customers.

 

 

4) NOT HAVING A COMPANY MISSION

It is very common to see companies out there without a well-defined mission for its employees and customers.

Any business planning begins with a clearly-defined mission. So, having one well-defined is essential. A surprising number organizations fail to appreciate how important and relatively simple it is to put together a company mission. An effective mission must be brief enough to fit on a T-shirt.

 

5) OVERLOOKING THE IMPORTANCE OF A MARKETING AND ADVERTISING PLAN

Another big mistake many organizations make is not having a marketing plan or an Advertising plan. Marketing planning consolidates all activities aimed to achieve communications, branding, sales, etc goals–thus making up a marketing strategy.

In a nutshell, you need to have well defined goals pertaining to what you want to achieve and avoid. The answers to related questions sound subjective but they’re actually objective. How do you plan to achieve the results you want? The answer is strategy.

If your company does not have a marketing or advertising plan and you need some guidance,  you can see more in our article “How to Start an Efficient Marketing Plan.”

 

If you need more information regarding Advertising in Vancouver, take no time and get in touch with us.

 

Marketing Automation: A basic guide for digital marketing agency Vancouver

Marketing Automation: A basic guide for digital marketing agency Vancouver

 

What’s Automation?

Marketing Automation, In life, time is one of our most valuable resources–in fact, one could argue it’s the most important. How we manage time will greatly influence our destiny. With respect to Digital Marketing, time has a similar level of importance. Imagine a whole bunch of features that improve all operational tasks–making everything faster and more accurate.

It’s called Marketing Automation, a definition we adopted from Neil Patel which can be defined as follows: “Marketing automation is the process of using software and technology to optimize, automate and measure repetitive online marketing tasks.”

 

Where to use it?

There are three main areas of Digital Marketing that can be automated to an extent.

 

Email:

A delivery, distribution and response by email system can be automated, as well as your email list can be targeted automatically depending on who has chosen to access it.

 

Social Media:

Just like email, with social media, content distribution can be automated. In addition, social media can also be automated for growth if it involves followers and leads.

 

Destination pages:

Nowadays, it’s no longer necessary to dedicate as many hours to the design of a landing page. You can use templates and just insert your own copy as works of programming. More than that, you can also automate the text inserted in your LP, counting on an A/B test help.

 

Why use it?

There are multiple benefits that can be reaped by adopting marketing automation:

  • Increased productivity rates
  • Increased lead generation and nutrition
  • Ease of work with different problems
  • Better results and more sales

 

Who should use automation?

Every company–no matter what industry it operates in–needs to attract new clients, and marketing has a pivotal role in that mission. An automation solution should always be a focal solution in your communications plans.

 

When to use?

Want to know if there is an ideal time to invest in automation? Well, if your company doesn’t have a great website, I suggest taking care of that first. However, if you have already worked with customer email records, have a good lead capture system and are determined to expand your business, this is the best time.

 

How to use it?

Define characters and metrics for your automation project

  • Choose a good marketing automation tool
  • Set the type of interaction to drive in each of the stages of the funnel
  • Understand the content should supply the automation system in each phase
  • Implement the system
  • Review results and plan accordingly for the next project
  • Remember: If you need more help with Digital Marketing in Vancouver, we will always be ready to help. Stay connected here on Agency Madison blog, where you find relevant content regarding Marketing and Advertising and other areas.
  • Success! Today and always.

Agency Madison is your Advertising agency in Vancouver. Stay in touch.

INBOUND MARKETING AND CONTENT MARKETING: WHAT’S THE DIFFERENCE?

Inbound Marketing in Vancouver

Inbound Marketing and Content Marketing: What’s the Difference?

It is not uncommon for content marketing and inbound marketing to be confused with one another inside the Digital Marketing world. A lot of companies seeking an Advertising Agency in Vancouver and other cities around the world to help them develop such strategies. So, if you’ve many questions in this area, don’t worry. That’s precisely what we are going to talk about in this article.

 

First Thing’s First: What is Content Marketing?

According to Google, 62% of consumers search for information on the internet before making a purchase decision. Relevant and high quality content is essential in this respect. A strategy that involves streamlining a strong, effective message across your website, blog(s) and social networks is going to help viewers find your content.

Ultimately, Content Marketing is helpful in educating, informing and entertaining a prospective client to not just read about your product but eventually make a purchase.One of the earliest content marketing stories, dates back to 1985 when John Deere published the first edition of The Furrow–a magazine about agriculture.

The reason this was such a good idea is because it follows the underlying principle of content marketing–it connected agriculture-enthusiasts with the information needed to learn about John Deere’s tractors and make an informed purchase. Today, Deere & Company remains a world leader in agricultural equipment manufacturing.

 

Content Marketing

Although the practice of Content Marketing dates back centuries, it was the staff of Board 42 , who later formed the Content Marketing Institute, who initially coined the term and began discussions around the concept. In short, according to Board 42, Content Marketing can be defined as follows:

“To create and distribute, through various channels of communication, relevant and valuable content, in a way to attract, earn and engage a target audience.”

If you’ve made it this far, you’ve a pretty decent idea of what content marketing is. However, at this point, it’s worth briefly talking about what content marketing isn’t. We can think of several misconceptions that are made when talking about the subject. We will now demystify the main myth:

 

It’s limited to online

However much the expression itself has emerged and gained strength with the advent of the internet, its strategies must consider any communication channels that engage and attract the consumer. Therefore, it’s correct to say that Content Marketing is also done with television, radio and magazines (as we have already mentioned), for example.

The Content should not be randomly produced: Content Marketing encompasses strategic planning, creation and distribution of content. Additionally, we can not forget the implementation of metrics for all stages of the purchase process.

Content Marketing goes deeper and encompasses customer services.

 

Getting to know inbound marketing in Vancouver

The concept of Inbound Marketing, also known as Attraction Marketing, Entry Marketing or New Marketing, was created in 2006 by HubSpot, which defines the concept as follows:

“It’s a complex, person-focused, planned strategy that brings together the best marketing efforts to attract the right audience to your business and make those leads go through every step of the sales funnel until you’re ready to become a customer.”

Instead of running after customers, Inbound Marketing pulls customers toward your product/service through search engines, websites, social networks, etc. In other words, Inbound Marketing has the customer search for the company. It turns out that it’s not always with the intention of making a purchase immediately.

 

The Relationship

At first, the customer may be only seeking answers to something or to quell some curiosity, but then, unintentionally, customers eventually find out they need a more effective solution. That’s why–in the realm of Inbound Marketing–the relationship is not restricted to only visitors and customers. There is a sales funnel that follows a detailed order in which visitors, leads, opportunities and customers are all considered.

Additionally, there are five important steps that make up an Inbound Marketing strategy, which are: attract, convert, relate, sell and analyze. They make the methodology a systematic, scalable, and even predictable process of customer acquisition.

 

Inbound Marketing or Content Marketing: What to use?

Inbound Marketing and Content Marketing are somewhat new concepts. As Digital Marketing has consolidated in the Vancouver business, a discussion gains strength: is there a difference between them or are they similar? Ultimately, they should not be treated as competing tactics or antonyms, but rather as two fundamental components of the whole mix, which is marketing.

 

Inbound Marketing and Content Marketing:

Inbound Marketing aims to attract people to an offer, exchanging that offer for their user data, and then educate them until they become customers. This is where Content Marketing comes in. Why’s that? Because there’s no way to generate leads without good content–it’s that simple.

To make it even clearer: the idea is to offer quality information to people, so that, in the future, they remember your brand and when the time comes for them to become clients.

In summary, Inbound Marketing is focused on the conversion rate, while Content Marketing follows the customer until they buy and/or advertise the brand positively via word of mouth, etc.

If there is any difference that needs to be highlighted, it would be just this: Content Marketing being a strategy of relationship building with the consumer and Inbound Marketing as a conversion and sales strategy.

Social Media Isn’t Working for Your Business?

Social Media in Vancouver

Social Media Isn’t Working for Your Business in Vancouver?

According to recent researchs, only 20% of businesses are able to measure the impact of social media on their bottom lines. A whopping 44% domnt know if social media is working for them. The study provides an even clearer picture: 62% of small businesses report that Facebook ads aren’t working for them.

So, the question is: Should you run away from social media? Of course not. Social media aren’t going away anytime soon. In fact, they will increase more and more. For every business reporting social media to be ineffective, there is another experiencing massive success. You just have to know what you’re doing.

 

WEBSITE EXPERIENCE

In social media, your content can go viral. If you’re using social media for your business, then you’re most likely directing the social media visits to your website. Here are some tips to optimize your website experience.

 

SOCIAL MEDIA IS NOT YOUR BUSINESS MODEL

Many business owners fail at getting results from their social media efforts because they expect “social media” to be their business model.

But it doesn’t work that way.

If you want to get results from social media, you should realize that social media is only a means to an end. It will get you clicks and exposure to people, but everything else from there on depends on your company.

 

FAMILIARITY PRINCIPLE

The familiarity principle says that we tend to be more likely of, to something with more exposure to it. Depending on your segment and other fthings, it can be difficult to measure your return to investment if you only focus on people’s first exposure to your brand. This is where the familiarity principle comes in, which you can take advantage of through retargeting.

Research shows that Retargeting can increase your click-through rate by 76%, your brand awareness by 1.046% and your sales by 50%.

Don’t be too obsessed with getting new users: Retarget old users and visitors, they are more likely to convert.

 

ROI

The only one way to know if your social media efforts are working is by tracking your return on investment. If you put out a post or an ad and get thousands of likes, it is easy to assume that your efforts are successful. But be careful. What is the cost of a click? How many clicks do you need to turn a profit? Did you set up conversion tracking?

Most social media networks provide tools for you to track how your efforts are performing on social media, so start using it.

 

LISTENING

60 minutes is how long 72% of Twitter users are willing to wait for a response, and 84% of people expect companies to respond to their social media posts within 24 hours.

When users complain on social media, you want to listen and respond in a way that people see that you’re paying attention. Not only will this help your brand image, but it will also help contribute to new users discovering your brand

 

ENSURE THAT YOU HAVE A RELIABLE SERVER.

Realize that the faster your website, the better your conversions. According to research, improving page load time from eight to two seconds boosted conversions by 74%.

Realize that there are more social media users on mobile than on desktop.

 

If you need help with Social Media in Vancouver, get in touch wuth us. Agency Madison is your Advertising agency in Vancouver.

Marketing in Vancouver – Why marketing is one of the main pillars of your business

Marketing in Vancouver

Marketing in Vancouver – Why marketing is one of the main pillars of your business

When an entrepreneur in Vancouver decides to start a new business, he/she builds his/her business plan based off a few main pillars. However, many entrepreneurs forget to include one key pillar: marketing. No matter the kind of company, marketing is a prime consideration for anyone planning to make a profit and build name recognition off their venture.

If your are looking for Marketing agencies in Vancouver, let’s go over a few reasons:

 

1) THINKING THAT MARKETING ONLY WORKS FOR BIG COMPANIES

Many companies do not necessarily need to advertise their product/service in bulk. In some cases, the company provides services to other companies or to a very specific niche. For this kind of business, marketing is as essential as any other type of mass-selling organization. Marketing is intended to be used for finding the target market, as well as building a lasting relationship with customers. It’s also marketing’s overlapping responsibility with sales to boost results and analyze numbers on a periodical basis.

 

2) THINKING THAT MARKETING WORKS ONLY FROM THE COMPANY’S GATE-OUT

A entrepreneur who seeks to have a motivated team, united and focused on results can not forget that Internal Marketing or Endomarketing, is essential. Endomarketing campaigns are widely used by the biggest, most successful companies which achieve goals via utilizing marketing tools which increase employees productivity. Marketing is also necessary for staff training. Internal marketing can generate both external and internal results within the organization.

 

3) THINKING THAT A BRAND DOES NOT NEED VALUE RECOGNITION

One more common mistake made by entrepreneurs when setting up their business plan is to think that their earnings are limited and that the company will always be theirs. One of the innumerable functions of marketing is to build a strong, reputable and admired brand. For many companies, this may not make any sense, but what entrepreneurs forget is that their company may eventually be sold to external investors. At that time, with a strong and well-worked brand built by the marketing department, the values ​​traded will be much greater. Companies with consolidated brands have a much higher market value than unknown companies that did not take care of their image in the market.

Not having marketing built into a business plan is not an uncommon mistake made just by new entrepreneurs. Many larger enterprises downplay the importance of branding, too. While treating promotional affairs as costs rather than investments, they skip many stages of business planning and ultimately increase the chance of failure. But because many companies are start-ups and have less cash, they opt to cut vital marketing expenses that actually help them grow–it’s quite the paradox.

 

4) BELIVING THE PRODUCT/SERVICE QUALITY WILL BE SUFFICIENT TO SELF-DISCLOSURE AND GUARANTEE THE SUCESS IN SALES.

There’s an old saying: “who’s not seen is not remembered.” This saying represents the marketing scenario that seeks to keep a company and a brand in the consumer’s mind. That means a product/service being advertised as high-quality must satisfy customers’ expectations in this respect. However, as important as this is for strong brand reputation, it’s not enough. Your business will only achieve intended numbers and profitable results if your marketing works with reputation dissemination and branding development.

 

5) NOT UNDERSTANDING MARKETING TOOLS THAT FORECAST SALES

Many entrepreneurs who’ve not studied marketing (academically or via experience) are unaware of the many tools available for planning a company’s future, as well as forecasting sales. Doing so prevents entrepreneurs from making a complete strategy based on accurate numbers. Many entrepreneurs also go wrong in assigning this function to the Sales department, which often does not have the necessary focus and expertise in the area of marketing planning.

 

 

6) LEAVE MARKETING FOR LATER BECAUSE OF LACK OF INVESTIMENT

Many business owners assume that marketing operations are very expensive and opt to avoid such costs thinking they can achieve results without such investments.

The first cognitive error here is believing that marketing is only made with money. However, many would be surprised to discover that marketing is actually based on planning. The second error is not putting marketing costs on the company balance sheet. If there isn’t an upfront investment, you need to have a percentage of the company’s revenue dedicated to promoting your product/service. This percentage, could can range from 2% to 30%, depending on the core business. To attribute this percentage, the entrepreneur should do a thorough analysis of the importance and potential that marketing will revert to the company.

 

You can increase your business growth now with many marketing tools available. If you need a Marketing Agency in Vancouver, reach out to us.

Digital Marketing benefits for business in Vancouver

Digital Marketing in Vancouver

Digital Marketing benefits for business in Vancouver

 

Advertising Agencies in Vancouver and all over the world has some features to help in this task, allowing us to have a high return on the investment of time and money in online communications. With digital marketing it is possible to:

  • It allows free attraction: Whether through organic Google search or viral via email and social networks, you can attract potential customers for free and growing to your site;
  • Business Area: We can promote actions with a much greater focus, so we communicate and interact only with public that has an interest in what we have to offer;
  • Measure: We can measure in details the results of each campaign and know what works and what does not, and then continue to invest in things that give the best return;

 

Through production of relevant content, Digital Marketing enables the construction of a base (eg registered emails, blog subscribers, followers on Twitter, etc.) that over time becomes an asset of fundamental marketing for the company;

It has a great value for money: The combination of this four features above allows Digital Marketing in Vancouver and worldwide to achieve good results even from low investments. Combining a good application of resources with smart ideas and help of good tools and an Advertising Agency, the online investment has much more return compared to the traditional medias.

 

Get now the most of Digital Marketing and Advertising in Vancouver with Agency Madison.

15 trends your Advertising Agency in Vancouver must tell you.

15 trends your Advertising Agency in Vancouver must tell you.

 

Advertising Agency Vancouver – Advertising has changed not only in Vancouver, but all over the world. Advertising still sound like the old methods as radio, TV commercials and discount cupons for example. But, nowadays, the best Advertising agencies you will find are multi-platform, multi-cultured and multi-task.

That means Advertising faces a new level of communication with many new channels and many new ways to talk to costumers. More than that, Advertising is facing a new level of technology.

I’m going to share with you some Advertsing trends and what paths to follow, as we believe here at Agency Madison.

 

 TIP: INVESTING IN YOUR OWN CREATIVE, INFORMATIVE CONTENT IS ONE OF THE KEYS TO SUCCESS FOR SOCIAL NETWORKING.

  • Video: When people sees what is “behind” a company, it tends to be impacted more easily. So think about making your organization more human. Want examples? Stories, live broadcasts and webinars can help you.
  • Media out of home: Have you ever thought about going offline and talking about yourself in order to better impact customers? Well, that would be ideal and a good example of this is the media out of home. Create relevant, really creative content and think of specific places to impact your audience (do not forget to integrate with social networks). It is worth mentioning that it is usually very affordable for small and medium-sized companies.
  • Custom Experiences: Personalization throughout the shopping journey will be pleasing to customers and will bring you incredible results. Believe it.
  • Search Evolution: There is no doubt that search is changing our lives and being a source of traffic to most websites. Keep your eyes on the voice search device, tilted to increase this year.
  • Chatbots: According to a survey conducted during SMW (Social Media Week), 65% of the professionals will start investing – or continue investing – in chatbots this year. There are those who say that people prefer to talk to robots to have their doubts clarified, since their answers tend to be faster, educated and objective. Do you agree?
  • Artificial Intelligence: See that some trends can walk together throughout this year. In case of Artificial Intelligence (AI), it can be used precisely to increase chatbot and offer conversations that mimic natural language. In its Digital Marketingstrategy, it is still active if it is used to teach the software to make decisions based on big data, recognize images, optimize ads, etc.
  • Virtual Reality: As technology allows a better visualization of a product or service, one of the main applications of virtual reality is to contribute to purchase decision and making the best of user’s experience.
  • Influencers: According to an article published in the Administrators portal, some research has already proven that at least 90% of consumers trust recommendations. Think of relevant people on the internet who have an audience and fit into the profile you want to impact. It is worth remembering that each market is different.
  • Content Marketing: According to Content MarketingInstitute, it needs to be integrated with the organizations and the materials created must be differentiated and produced over a long time. The good news is that companies are going to look at Content Marketing with a more mature look, by all indications.

 

AGENCY MADISON IS YOUR ADVERTISING AGENCY IN VANCOUVER

 

  • Augmented Reality: Given last year’s Pokémon Go, games and other augmented reality tools are a way to attract and create rapport with the public. Enjoy!
  • Thinking Design: Put yourself in the customer’s shoes and take action based on studies conducted through Design Thinking and Research. Empathy never ceases to be a trend. Think about it.
  • Marketing Automation: Have a well-developed and well-planned strategy, so take advantage of automation to improve communication processes, optimize time, and ensure message delivery in the right way.
  • Mobile: According researches, Vancouver would have a smartphone in use per inhabitant. Adapting communication tools to mobile devices and thinking more broadly about how the user will receive the message is a good idea.
  • Social Media: Brands have been increasingly working on their social networking profiles, which has increased competition. Speaking the language of your audience and understanding how each social network allows the best contact with the user will surely help you.
  • Growth Hacking: Growth Hacking provides business growth in a more focused, targeted, sustainable and efficient way – especially in companies that operate directly over the Internet – through experiments. It’s a new way of thinking.
  • It’s so much technology, it seems to have no end. Being connected and following the development of each one of them is fundamental to your business success.

 

To stay ahead with your business in Vancouver, be always updated with Agency Madison. Check our >Advertising Services< link