Cristal Jaraguá – Branding
ABOUT THE JOB
Madison Agency was responsible for all brand-building and visual identity work of Cristal Jaragua.
The first challenge was to develop a logo that demonstrated the purity and lightness of the water from the source of Jaragua, located in São Paulo. The job also had all the brand’s visual identity, like all its stationery, uniforms, among others.