Category : Digital Marketing

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Social Media

Social Media Isn’t Working for Your Business?

In a recent post from Adweek, we’ve discovered that many business have failing to promote their business on social media.

According to recent researchs, only 20% of businesses are able to measure the impact of social media on their bottom lines. A whopping 44% domnt know if social media is working for them. The study provides an even clearer picture: 62% of small businesses report that Facebook ads aren’t working for them.

So, the question is: Should you run away from social media? Of course not. Social media aren’t going away anytime soon. In fact, they will increase more and more. For every business reporting social media to be ineffective, there is another experiencing massive success. You just have to know what you’re doing.

Here as 6 Things You Can Do About It.

Social media is not your business model

Many business owners fail at getting results from their social media efforts because they expect “social media” to be their business model.

But it doesn’t work that way.

If you want to get results from social media, you should realize that social media is only a means to an end. It will get you clicks and exposure to people, but everything else from there on depends on your company.


The only one way to know if your social media efforts are working is by tracking your return on investment. If you put out a post or an ad and get thousands of likes, it is easy to assume that your efforts are successful. But be careful. What is the cost of a click? How many clicks do you need to turn a profit? Did you set up conversion tracking?

Most social media networks provide tools for you to track how your efforts are performing on social media, so start using it.

Familiarity principle

The familiarity principle says that we tend to be more likely of, to something with more exposure to it. Depending on your segment and other fthings, it can be difficult to measure your return to investment if you only focus on people’s first exposure to your brand. This is where the familiarity principle comes in, which you can take advantage of through retargeting.

Research shows that Retargeting can increase your click-through rate by 76%, your brand awareness by 1.046% and your sales by 50%.

Don’t be too obsessed with getting new users: Retarget old users and visitors, they are more likely to convert.

Website Experience

In social media, your content can go viral. If you’re using social media for your business, then you’re most likely directing the social media visits to your website. Here are some tips to optimize your website experience:

Ensure that you have a reliable server.

Realize that the faster your website, the better your conversions. According to research, improving page load time from eight to two seconds boosted conversions by 74%.

Realize that there are more social media users on mobile than on desktop.


60 minutes is how long 72% of Twitter users are willing to wait for a response, and 84% of people expect companies to respond to their social media posts within 24 hours.

When users complain on social media, you want to listen and respond in a way that people see that you’re paying attention. Not only will this help your brand image, but it will also help contribute to new users discovering your brand.

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Digital marketing benefits

Digital marketing benefits for business in calgary

Nowadays, people are exposed to far more media options, products and information channels than ever in history. At the same time they are increasingly efficient at ignoring intrusive or irrelevant advertisements.

In addition, when they want to buy something, customers have relied on Internet as a way to help them make decisions, seeking more information about the product or brand, comparing prices, consulting other users’ opinions and accepting recommendations from friends on social networks.

This has meant that any advertising is only really effective when it generates real value to its audience by being relevant, accurate, and permission-based.

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digital marketing agency in Calgary

Marketing automation: a basic guide for digital marketing agency in Calgary


In life, time is one of our most valuable resources–in fact, one could argue it’s the most important. How we manage time will greatly influence our destiny. With respect to Digital Marketing, time has a similar level of importance. Imagine a whole bunch of features that improve all operational tasks–making everything faster and more accurate.

It’s called Marketing Automation, a definition we adopted from Neil Patel which can be defined as follows: “Marketing automation is the process of using software and technology to optimize, automate and measure repetitive online marketing tasks.”

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Marketing Agency in Calgary

Inbound marketing and content marketing: what’s the difference?

It is not uncommon for content marketing and inbound marketing to be confused with one another inside the Digital Marketing world. A lot of companies seeking a Digital Marketing Agency in Calgary and other cities around the world to help them develop such strategies. So, if you’ve many questions in this area, don’t worry. That’s precisely what we are going to talk about in this article.