Branding is the work done through advertising agencies to increase the image of brands. Its purpose is to generate Brand Equity, that is, the act of adding brand’s value, generating an approximation with its target.
For a long time, brands have been created to differentiate manufacturers, an easy way for consumers to be able to identify that a particular product was developed by a particular company. Therefore, the costumer can easily know the origin and quality of a specific product or brand.
Branding generates value to a brand, consolidates it in the market and stand out from competitors. A consolidated brand, which has a strong image in the market, has invested and/or invested frequently in advertising in Calgary.