Author : Cláudio Leal

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digital marketing agency in Calgary

Marketing automation: a basic guide for digital marketing agency in Calgary

WHAT’S AUTOMATION?

In life, time is one of our most valuable resources–in fact, one could argue it’s the most important. How we manage time will greatly influence our destiny. With respect to Digital Marketing, time has a similar level of importance. Imagine a whole bunch of features that improve all operational tasks–making everything faster and more accurate.

It’s called Marketing Automation, a definition we adopted from Neil Patel which can be defined as follows: “Marketing automation is the process of using software and technology to optimize, automate and measure repetitive online marketing tasks.”

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Marketing Agency in Calgary

Inbound marketing and content marketing: what’s the difference?

It is not uncommon for content marketing and inbound marketing to be confused with one another inside the Digital Marketing world. A lot of companies seeking a Digital Marketing Agency in Calgary and other cities around the world to help them develop such strategies. So, if you’ve many questions in this area, don’t worry. That’s precisely what we are going to talk about in this article.